Google Ads for Construction - Frequently Asked Questions

Get answers to common questions about google ads for construction companies and contractors.

How much should I budget for Google Ads?

For construction/trades, we recommend starting with 1500-2000 EUR/month to test the market. Most clients scale to 3000-5000 EUR/month once they see ROI.

How quickly will I get leads from Google Ads?

Google Ads delivers leads immediately - within days of launching campaigns. This is ideal for urgent projects or seasonal demand.

What's a reasonable cost per lead for construction?

In construction, expect 50-150 EUR per qualified lead depending on trade and location. Plumbing/electrical in major cities typically costs more than general contractors.

Can Google Ads work for my small trade business?

Yes, especially if you're a local contractor (plumber, electrician, HVAC, etc.). Local service ads are perfect for service area-based targeting.

How do I know if my Google Ads are profitable?

Track your cost per lead and close rate. If you spend 1000 EUR and get 10 leads worth 500 EUR each, that's 5000 EUR in potential revenue.

Should I do Google Ads or SEO?

Ideally both. Google Ads for immediate leads while SEO builds long-term visibility. Many successful companies use Ads while SEO ramps up.

Still have questions?

Let's talk about your specific situation. Every construction business is different, and we customize our approach based on your goals, market, and budget.

We typically respond within 24 hours. No sales pressure, just helpful information.