Lead Generation for Construction - Frequently Asked Questions

Get answers to common questions about lead generation for construction companies and contractors.

How many leads should I expect from digital marketing?

Depends on your service area and competition. Expect 10-30 qualified leads/month with a properly executed SEO and Ads strategy.

What's a qualified lead?

Someone actively searching for your service in your area, with authority to make purchase decisions, and realistic budget/timeline.

How do I track which leads come from where?

Use unique phone numbers per channel, UTM parameters in URLs, and CRM integration. We set this up as part of our service.

What's the difference between a lead and a customer?

A lead is an interested prospect. A customer is someone who's signed a contract. Your job is converting leads to customers.

Why do some leads not convert?

Poor follow-up, unclear pricing, mismatched expectations, or leads reaching wrong person in your company. Most conversion issues are operational, not marketing.

How should I follow up with leads?

Call within 1 hour, email as backup. Have a process for follow-up (day 3, day 7, day 14). Most leads convert on the 3rd+ contact.

Still have questions?

Let's talk about your specific situation. Every construction business is different, and we customize our approach based on your goals, market, and budget.

We typically respond within 24 hours. No sales pressure, just helpful information.