Measuring Marketing ROI for Contractors - FAQ

Get answers to common questions about roi & tracking for construction companies and contractors.

How do I calculate my marketing ROI?

ROI = (Revenue - Investment) / Investment � 100. If you spend 1000 EUR and generate 5000 EUR in revenue, ROI = 400%.

What's a good ROI for construction marketing?

Realistic target: 200-400% ROI within 3-6 months. Some mature campaigns exceed 500%+ ROI.

How long until I see positive ROI?

Google Ads: 4-8 weeks. SEO: 3-6 months. Lead magnets: 2-4 weeks. Patience is key.

What metrics should I track?

Cost per lead, conversion rate (leads to customers), customer lifetime value, average project value, and overall revenue attribution.

Should I use Google Analytics?

Yes, absolutely. It shows which channels drive traffic. Combine with CRM data to track actual conversions and revenue.

What if my marketing isn't profitable yet?

Could be wrong audience, poor follow-up, pricing mismatch, or just timing. We diagnose and adjust strategy based on data.

Still have questions?

Let's talk about your specific situation. Every construction business is different, and we customize our approach based on your goals, market, and budget.

We typically respond within 24 hours. No sales pressure, just helpful information.